Learn about who we are, and why we do what we do.

Our Story

The Bali Concept | How We Came To Be

We (Nick & Emma) met whilst working in IT Sales when we decided to go on a trip around South-East Asia. First stop, Bali.

The Idea

If you’ve ever been to Bali, you’ll know how seamlessly natural materials are blended with thoughtful design. Rattan lamp shades, handcrafted seating, and tables carved from entire tree trunks are part of everyday life there, yet these styles are rarely seen in the UK. Our idea was born from this contrast—exploring the island’s unique cafés and restaurants sparked the inspiration to bring a piece of Bali back home.

The How

We began exploring the many craftsmen’s workshops across the island and were immediately struck by their skill, dedication, and the stories behind their craft. It inspired us to create something that not only supports their work but also brings their beautiful pieces to homes like yours. With a focus on sustainability, fair practices, and timeless design, this vision is something deeply close to our hearts.

Our First Collection

During our trip, we curated a small first collection filled with pieces that held meaning to us—whether through meeting the craftsmen behind them or simply falling in love with the design. Many of those pieces, like our Zara Seating Collection, remain part of our range today. Our first container arrived in the UK in 2023, unloaded with the help of friends and family. Over the following months, we began building a loyal community of customers who not only love what we do but also share our values.

Opening Of Our Showroom

In May 2024, we opened our showroom to give customers the chance to truly see and feel what makes our collection special. It’s a space where you can explore our pieces up close and experience their craftsmanship firsthand. We’ve designed the showroom to capture the essence of Bali—from lime-washed walls to arched windows—so when you visit, you’ll get a true sense of the relaxed, laidback aesthetic that defines the Bali lifestyle.

Our Showroom

Our Values

Our Ethical Promise To You

At The Bali Concept, ethical trade is a shared path, partnering with Bali artisans and groups for joint growth and creativity.

Building Relationships

We're dedicated to building lasting, respectful partnerships with our suppliers, cherishing the craftsmanship and stories behind each piece in our collection.

Handmade, Quality Pieces, Every Time

All our offerings are meticulously handcrafted, ensuring unparalleled quality in every piece.

On-the-ground Presence

Our commitment extends to regular visits to Bali and having local agents, ensuring close collaboration and that our values are reflected in every crafted product.