About Us
The Bali Concept was founded by Nick and Emma whilst travelling Southeast Asia for a year. What began as a break from routine became something bigger. As we explored Indonesia, we discovered the way homes were styled. Natural materials, warm textures, pieces made slowly by hand.
What We Noticed
We kept seeing furniture with real character, something we rarely found at home. Most UK furniture felt mass-produced and identical. In Bali, every piece had subtle variations and a soul you could feel the moment you touched it.
What We Did About. It
We spent months meeting artisans, learning how each piece was made, and building real relationships. We realised that if we could bring this level of craft and intention to the UK, more people could experience furniture that felt personal rather than disposable.
The Idea Became a Business
A curated collection made in small batches, designed with comfort, quality and natural materials at the centre. No factories. No mass production. Just honest, thoughtful pieces shaped by skilled hands.
Where We Are Today
Now with our own showroom and an ever-growing collection, The Bali Concept exists to bring warmth, craftsmanship and meaning back into the home. Every piece is designed in the UK, and made to be lived with, not just looked at.
